Learn the 8 top tips for product photography on Etsy here. Knowing how to edit the photos to be brighter, more contrast-y, or correcting the colours, would mean whether the shopper clicks your product or not. The photos coming out of your phone (or even your expensive camera) won’t be perfect. Learning photo editing tools are also essential. They will create photos with less harsh shadows, more even lighting, and overall a better result. Try not to use direct harsh sunlight, but light that is reflected off other objects, light through a thin curtain, or lighting in early morning / late afternoon. Natural lights usually give you the best results. You don’t need an expensive DSLR to take product photos that sell. Doing this can help boost your conversion rate. Not only does this produce description mention important product features like ingredients and organic certification, it also uses descriptive language to highlight the positive feelings for customers who use this product like "ready for a peaceful night's sleep" and "dip into a dream".īy blending the body lotion's features with benefits for the user, customers can envision themselves using the product while knowing the relevant product features. They are important, but may not be the most effective when you want to capture the attention of Etsy shoppers. Many other Etsy sellers forget about these points and start listing out product features, like the colour, size, etc. Show how the product can improve shopper’s life or solve their problem.There are 3 main purposes of product description: Write High Converting Product DescriptionĪ good and compelling product description will greatly improve your conversion rate. They are all the techniques I used when building up my 6-figure Etsy shop. I’ve written a complete guide to Etsy SEO of how to maximise the chance to show up in search in GYC Etsy Academy. There are many more strategies to optimise your Etsy search. Aim for longer keywords (2-4 words) as they have less competition and easier to rank.Use all 13 tags to maximise the chance of showing up in search.Match the exact keyword in title and tag.Using those long-tail keywords, you can now plug them in the title and tags of your product listing. A good way to find them is to use the autocomplete and the category functions within Etsy. And using the right keywords to make your product able to rank in Etsy search. Keyword research is the process of finding out the search terms that your customers are using. One of the most important strategies I use about Etsy SEO is to do comprehensive keyword research. You can check out the complete list of Etsy search ranking factors in my Etsy SEO guide here. You probably already know some of the ranking factors of Etsy search engine: How well your title and tags match the shopper’s search, how well the product sells, how well reviewed is your shop, etc. They are crucial in allowing your listings to show up on the first page of Etsy search results. And therefore, increasing your Etsy sales. Use Etsy SEO For Better Etsy Search RankingĮtsy SEO is probably one of the most important things you can do to increase the visibility of your shop and products. Here are 19 of my favourite tips to increase your Etsy sales in 2024. With multiple successful shops and a 6-figure business, I can assure you that there are some practical ways that you can improve your Etsy sales. With the ever increasing number of sellers on the platform, your products and Etsy store can easily get lost among your competitors. 'How to increase your Etsy sales?' That's the questions that every Etsy seller wants the answer to.
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